Multinomial Mixture Model for Supermarket Shoppers Segmentation

A complete tutorial

Photo by Peter Bond on Unsplash

In my last article, I wrote a detailed explanation of the Gaussian Mixture Model (GMM) and the way it is trained using the Expectation-Maximization (EM) algorithm. This time, I wanted to show that a mixture model is not necessarily a mixture of Gaussian densities. It can be a mixture of any distribution. In this example, we…